be your ally
The UV Protector that gets boosted by water.
Shiseido new generation suncare takes suncare technology to the next level
Providing powerful protection for your skin, this innovative protective veil actually becomes even more effective when it comes into contact with water or perspiration.Learn More
High 100% 110% UP DOWN Without WetForce (Water-resistant sunscreen) Low
Before soaking in water
After soaking in water
** In vitro test. The protective veil draws closer to its ideal state.
New WetForce may be the first era-changing advancement in sun protection technology since the invention of sunscreen itself. Get it wet, and the minerals in water or perspiration boost the power of its protective veil. (In vitro data)
SPORT IN WATER PERSPIRATION DURING TEST PERSPIRATION DURING SPORT & LEASURE ACTIVITIES
So you can swim, play and enjoy the outdoors, knowing WetForce loves water as much as you do.
Costumer Survey Result on 105 Caucasian women using
Expert Sun Aging Protection Cream Plus.
93% « It is more resistant to water and perspiration than any other protector I have ever used »
96% « I definitely want to use it when I go to beach or on vacation »
98% « It comes off easily with my regular cleanser »
96% « I think it has a longer lasting UV protection effect than other protectors »
94% « It does not feel sticky on my face »
Let water be your ally
New The UV Protector that gets boosted by water.